CRAFTED IN JAPAN,
MADE FOR EVERYTHING
OUR MISSION IS
SIMPLE YET BOLD
Bringing people together
through bold, authentic
Japanese umami.
Azabu Foods was founded to bridge the gap between traditional Japanese flavors and the modern kitchen, making it effortless to add umami-rich depth to everyday cooking.
Our products are crafted in Japan using premium, all-natural ingredients, blending tradition with innovation.
The result? Condiments that are versatile, bold, and designed to make everything taste better.
From Culinary School to Tokyo: A Chef’s Journey
If you had told Brendan Cravitz—fresh out of culinary school, knife set in hand—that one day he’d be living in Japan, running a food company, and obsessing over umami, he probably would’ve laughed and gone back to making sauce.
Because even back then, sauce was his thing.
Brendan’s journey started over 25 years ago at The Culinary Institute of America (CIA). After working in restaurants, he realized the traditional chef life wasn’t for him. A pivot led him to the Navy, television production, and global marketing, where he worked on projects ranging from Jackass and Punk’d to major brand campaigns.
But food was never far from his mind.
A move to Tokyo’s Azabu neighborhood nearly a decade ago reignited his passion for food and now, Japanese cuisine. He fell in love with the depth of umami flavors, the precision of Japanese cooking, and the country’s obsession with perfecting even the simplest dishes.
That passion led to years of experimenting in the kitchen, testing batch after batch, refining flavors—until finally, Azabu Foods was born.
What Makes Umami Everything Special?
✅ 100% Made in Japan, Using Premium, All-Natural Ingredients.
Many “Japanese-style” condiments are mass-produced outside Japan—but not ours. Every jar of Umami Everything is crafted in Japan, using a carefully selected blend of ingredients to achieve deep, complex umami flavor. (Learn more about our sourcing)
Our core umami-rich ingredients—including aged miso, tamari, maitake mushroom powder, kelp, and algae powder—are sourced from Japan’s finest producers, ensuring authentic depth and richness. To build bold layers of flavor, we incorporate yuzu, sansho pepper, and red chili (ichimi togarashi), balancing savory, citrusy, and spicy notes in every bite.
By honoring Japan’s culinary traditions and focusing on high-quality, all-natural ingredients, we create a sauce that’s true to its origins—bold, balanced, and packed with umami.
✅ Umami Everything: Your New Favorite Condiment
Our first product, The Original Umami Everything, is exactly what it sounds like—a deeply savory, slightly spicy, all-purpose Japanese condiment that makes everything taste better.
🔥 Love spice?
Try Umami Everything Bold & Spicy, infused with Japanese chili, sansho pepper, and wasabi for an extra kick.
💡 How to use it:
Drizzle it. Mix it. Marinate with it. Use it on dumplings, ramen, pizza, sandwiches, rice bowls—literally anything.
Not Just Another Condiment—A Culinary Experience
We believe great food isn’t just about taste—it’s about culture, connection, and discovery.
Whether you’re new to Japanese umami flavors or already a fan, Azabu Foods makes it easy to bring authentic umami depth into your kitchen.
Today’s food lovers want bold, premium condiments that bring real flavor without the fuss. That’s exactly what we deliver—real Japanese flavors, made approachable.
As one early fan put it:
📣 “I want a bucket of Umami Everything. It’s so flavorful, spicy but not too spicy, and packed with umami!” Exactly what we were going for.
The Future of Azabu Foods
This is just the beginning.
Beyond Umami Everything and Umami Gyoza, we’re expanding into a full line of Japanese-inspired condiments and pantry staples, bringing authentic umami depth to modern kitchens across the U.S. and Canada.
But our mission goes beyond just flavor. At Azabu Foods, we believe that food is a story, a connection, a journey. As we grow, we’re not only introducing some of Japan’s best flavors to new audiences—we’re also sharing the stories of the farmers, artisans, and culinary masters who make these incredible ingredients possible.
For those who already love Japan—and for those who dream of experiencing it someday—we’ll bring you the story, the craftsmanship, and the umami. Umami Everything.
